At Rollplays, we believe in creating joyful, safe experiences for children and peace of mind for parents. Our journey began in 2015, when a small group of parents and engineers came together with a shared passion: to design electric ride-on vehicles that combine fun, quality, and reliability. From our first prototype—a battery-powered balance bike built in a home workshop—to a full lineup of scooters, ride-on cars, and tricycles trusted by families nationwide, our history is one of continuous innovation and dedication to childhood adventure .

Vision & Mission
Our vision is to be the leading provider of safe, eco-friendly electric vehicles for kids in Vietnam and beyond. We strive to spark imagination, independence, and outdoor play in every child. To achieve this, our mission focuses on three pillars:

1. Safety: Rigorous testing and compliance with international safety standards.

2. Quality: Premium materials, robust design, and reliable performance.

3. Sustainability: Energy-efficient products and responsible manufacturing practices .

Core Values & Strengths

• Innovation: We invest heavily in R&D to bring the latest battery technology and ergonomic designs to market.

• Integrity: Transparency in materials sourcing, pricing, and customer support.

• Customer-Centricity: Every decision—from website UX to after-sales service—is guided by what’s best for families.

• Local Expertise: Deep understanding of the Vietnamese market, logistics, and consumer needs ensures we deliver timely, cost-effective solutions .

Leadership & Recognition
Our leadership team combines over 50 years of experience in automotive engineering, child development, and e-commerce.

• Founder & CEO, Ms. Lan Phạm: Former automotive design engineer with a Master’s in Mechanical Engineering.

• COO, Mr. Minh Trần: Logistics and operations expert who scaled a national distribution network to 63 provinces.

• Head of R&D, Dr. Hương Nguyễn: PhD in Battery Technology and frequent speaker at international toy safety conferences.
  Under their guidance, Rollplays has earned the “Top Innovative Kids’ Product” award at the Vietnam Toy Expo (2022) and ISO 9001 quality management certification .

Why Choose Rollplays?
From our humble beginnings to becoming a household name in kids’ mobility, our commitment remains the same: to deliver exciting, dependable electric vehicles that parents can trust and children will love. Thank you for being part of our story. We look forward to powering your child’s next great adventure.